Selling Process

Process – How we sell & The Steps:

From job site to auction to job site! How sells stock.

Every piece of stock that we sell has a story behind it, and probably plenty more ahead of it. Passing through our unreserved auctions is just one short chapter in the life of a piece of stock. If you’ve ever wondered what happens in that chapter, here’s a look at the path stock.  takes from being consigned by a seller to being put to work by a new owner.

It’s time to sell

At some point you make the decision to sell stock rather than have it sit idle not making you money. Perhaps you’ve finished a big job, started a different type of project, or maybe you’re planning to retire and wind down your business. Whatever your reasons, after weighing your options for selling stock, you decide that a full-service unreserved auction is the best solution.

Discuss your options for selling.

Your representative will meet with you to discuss what you’re selling and when you want to sell it. They’re experienced people who have a unique knowledge and perspective of both your business and the global market. They’ll assess the value of your assets, discuss your various options and make recommendations that meet your specific needs and situation. Once you’ve got an agreement in place, you’re off to the races.

Marketing to the world.

We’re a full-service auction company – that means we take care of everything for you: storing your stock, marketing, handling all buyer inquiries and inspections, getting your stock sold on auction day and collecting the proceeds for you.

Marketing begins immediately, and quickly kicks into high gear. Stock being sold is posted on our multiple-language website. Print ads, direct mail, email and other media expose your stock to potential buyers around the world, and focus on where your stock is in demand.

Getting your stock ready to sell.

The sooner you get your stock to our secure auction sites, the sooner you’ve got a lot less to worry about. Stock is checked in at the yard office. If you’ve decided to have any cleaning, repair work or painting completed before auction day, no problem, we will take care of it.

We then collect high resolution photos and detailed stock information – any detail that will help potential buyers – and upload that information to our website (usually within 24-48 hours). Knowing that stock comes with clear title is important to most buyers, so we also check this out, where we can.

Stock inspections begin.

The stock is then moved to the “ready line” in the main auction hall, where you’ll see similar stock  neatly lined up and grouped together by category. That makes it easy for potential buyers to test, inspect and compare similar items in one convenient location.

Most people choose to test the stock before they bid – especially on high-value items. Allowing that kind of open, transparent access benefits both parties – it gives buyers confidence in what they’re bidding on, and sellers benefit from more interest and demand for their items.

Auction day.

Our auctions are big, exciting events that attract hundreds, from around the country. We have the stock people need—and we sell it all by unreserved public auction, with no minimum bids or reserve prices. That commitment makes all the difference on auction day, as you can see in this video:

Video clip from John Berry and maybe a few interviews:

Our auctions are also conducted live, with both on-site and online bidding. It’s a highly-organized operation, and our dedicated team of customer service staff, auctioneers, bid catchers, internet services and support staff has one goal in mind – helping people buy and sell the gear they need as easily and efficiently as possible.

Stationary stock is sold in the main hall using screens to display additional photos and the on-line bidding live. The goal is to make sure the buyers are comfortable and able to see exactly what they’re bidding on—whether they are bidding on-site or online.


Bidders compete by offering higher and higher bids for each item. When the highest bid has been placed, the auctioneer announces “Sold!” and your stock officially has a new owner. The buyer’s bidder number and sold price are recorded and matched up with the lot number so accounts can be settled after the auction, and it’s onto the next item.

Onto a new chapter.

After the auction, buyers pay for their purchases and arrange to collect or have their new stock shipped out of our premises and off to where they need it, and sellers receive the proceeds from sale within three weeks of the auction.

If you need to sell stock contact your local representative and find out how we can help you.

Not finding what you want? Reach out directly through our Contact Us page or Contact us confidentially to discuss any off your strategic restructuring & corporate recovery requirements. To schedule a consultation with us, then drop us a line! to or why not call +353 (0) 86 410 9848

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